Frequently Asked
Questions

If the whole point of owning a Mac is to spend less
on support, why should we hire you?
Actually, we think the whole point of owning a Mac is
increased productivity. Lower support costs are just an
extra bonus.
But, we understand your question, so let's look at an
example: Suppose you're a desktop publishing
professional. Due to some little problem you can't
identify or eliminate, your machine freezes or bombs once
a day. Each time it happens, you spend 15 minutes
(sometimes more) restarting and getting everything back
to normal.
Over the course of a year, that one little problem is
going to waste 62.5 hours (not including the hours spent
recreating any lost or damaged files). Even if your
company bills only $75 per hour for your time (a fairly
low professional rate), that one daily freeze or bomb is
going to cost your company $4,700 per year! By
comparison, paying us a few hundred dollars to eliminate
the problem is a real bargain.
Don't most Mac users do their own tech
support?
Macs are often purchased by smaller companies that
can't justify the expense of a full-time computer support
technician. As a result, Mac users are often expected to
service their own machines, or that responsibility falls
on the shoulders of the resident "guru."
That's fine, so long as those employees have the time,
the experience, and the tools necessary to do it right.
Remember, being able to USE a Mac doesn't automatically
qualify you to maintain or repair the machine itself.
Those are two completely different skill sets.
Look at it this way: If you gave each employee a
company car, would you expect them to do their own oil
changes, tune-ups and repairs, simply because they know
how to drive? Probably not.
Can't our PC technician handle the Macs,
too.
Although Macintosh and Wintel computers have
similarities, we know very few PC support technicians
(actually, we know TWO) who are knowledgeable and
experienced enough to handle both platforms. Ask your PC
technician what she thinks. Most will admit they aren't
very comfortable working on Macs. And, think about this.
Even though our three largest clients each have at least
two full-time PC support people, they still prefer to
have us handle their Macs.
So they end up paying more for support,
right?
Absolutely not! Let's suppose you contract with us for
a Bimonthly Maintenance Agreement on a typical office
machine. Those services, including an annual Clean Sweep,
will cost about $600 per year.
By comparison, one company we know (we don't work for
them) employs three full-time support technicians - a
manager and two assistants - to handle 56 PCs and 5 Macs.
(They admit they don't really understand the Macs at
all.) Not counting their taxes and benefits, nor any
repair equipment or training they require, let's guess
their salaries alone total $90,000 per year. Divide that
by the 61 machines they handle and you get an average
annual support cost of $1,475 per machine. We could do a
better job with their Macs for less than half that
price.
What's the most common problem you deal
with?
For the most part, a Mac that is setup correctly and
receives some regular maintenance is completely
problem-free. For example, the workhorse Performa 6400 in
our offices hasn't crashed, bombed or frozen in eleven
months. (Except for one or two rare freezes caused by web
browsers choking on badly-created web sites.) Did you
catch that? Not a single problem in almost a year!!! And,
remember, we push this machine hard. It handles all of
our business operations, graphics production, web site
authoring, and literally thousands of hours of software
downloads.
But we know many people who "expect" their Mac to
freeze or bomb on a regular basis. Rest assured, it's not
supposed to be that way! Apple has gone to great lengths
to make their systems rock-solid and stable. When users
finally realize this, and understand that they don't need
to endure problems, frustrations and lost working hours,
they call us. Most of the time we find that their
problems are caused by three things.
Which are...?
Overall, poor purchasing decisions, installations and
user configuations are the largest problem. The machines
were never setup correctly in the first place. The system
folder and applications are a mess. The user
configurations are screwed up. Or, the system they
purchased simply wasn't appropriate for their
requirements.
The second problem is lack of maintenance. We'll find
hard drive, PRAM and desktop database corruptions or
severely fragmented files. Or, worse yet, the user has
applied dozens of software upgrades without checking for
compatibility issues. This is really a factor for people
who upgrade system software, but don't bring hardware
drivers up to date!
Finally, and there's no tactful way to phrase this, is
the problem of user error. The users are simply doing
something they shouldn't be doing. Often these problems
are easy to fix by showing them a better, more productive
way of doing things, or by telling them the dangers of
their bad habits. But it's much harder to fix problems
caused by self-titled "computer buffs." You know, the
people who THINK they know much more than they really do.
We've seen these people trash essential files,
permanently ruin RAM chips and processors, and generally
make their machines useless. Of course, when we identify
the problems, it's never their fault because "they know
all about Macs." ;-)