More Frequently Asked
Questions

What's the cost of a complete system setup?
It depends on the configuration. A simple
word-processing station might only require three hours.
That's about $250. On the other hand, a big professional
publishing workstation with lots of software, fonts and
peripherals might require a full day or more.
By a full day you mean eight hours? That could get
expensive!
Again, it depends on how you look at it. Although we
didn't plan it this way, the cost of a complete system
installation usually works out to be roughly 10% of the
total hardware and software purchase price.
When you add up the cost of a powerful, high-end Mac,
a good monitor or two, several hardware upgrades and
specialty peripherals, and all the software you'll need,
the total purchase price for a publishing workstation is
usually $5,000-7,000. If your company is already
considering that large of an investment, spending an
extra 10% to make sure it's set up correctly, and
configured for maximum productivity and reliability can
actually be a smart investment.
Of course, this example assumes you'll be paying full
retail prices for equipment and software. Working with us
from the start often allows customers to save enough on
their purchases to pay for our services.
You save customers money? How?
Since we're not retailers, we can look at your budget
and system requirements more objectively. We may
recommend spending more in some places, and less in
others. (Your retail salesman probably won't be too eager
to offer moneysaving ideas.) Plus, because we recommend
systems for so many different people, we work with a
wider variety of retailers and know who currently offers
the best prices on machines, monitors, software, RAM, and
all that. Finally, a few of our favorite suppliers even
put together special software bundles or extend a
professional courtesy discount exclusively for our
clients.
In the end, if intelligent advice, smart shopping, and
one or two special bonuses or discounts can save you just
8-10% on your hardware and software purchases, our
services are essentially free.
Can't users set up their own Macintosh
System?
Sure they can. But, the Mac OS is made to work for
EVERYONE. It installs every conceivable thing the system
might need to support every type of user, every piece of
software, and almost every Mac model ever sold. Most
people don't need half of this stuff. All those extras
just waste disk space and increase the possibility of
conflicts. To have a stable system you need to get all
that extra stuff out of the way. But, I wouldn't
recommend trying it unless you know what you're
doing.
What about upgrades?
Mac hardware upgrades are fairly straightforward: Open
the computer, plug in the new component, load the drivers
and you're done. Most people could do it themselves. But,
it takes confidence to rip the top off your computer and
start fiddling around inside. Quite a few users don't
want to try that, so we do a lot of RAM, graphics card
and accelerator installations.
Software upgrades are a different matter. First, you
have to know what's out there. We spend about four hours
a day combing the Web to see which new software upgrades
and bug fixes have been released, and what experiences
people have had after installing them. Some will fix one
problem and cause a dozen others to pop up. You really
need to use caution before forging ahead with software
updates.
What's the bottom line on the services you
provide?
You can buy a Mac, set it up yourself, and completely
ignore any maintenance, repairs or upgrades. But,
eventually, you're going to start having problems that
kill your productivity and make every minute you spend in
front of the screen horribly frustrating.
Or, you can have a company like ours install it
correctly, configure it for maximum performance and
productivity, and provide all the regular maintenance and
repairs it needs to work reliably day after day. To me,
that sounds like a better investment.
Any other advice?
First, try to remember that you're not going to be an
expert the first day you turn on the machine. Be patient.
It will get easier.
Second, get some help. Read the manuals that come with
your computer and software. Read a good Macintosh book.
("The Little Mac Book," by author Robin Williams, is
an excellent choice for new Mac owners.) And,
whenever possible, take a legitimate training course to
learn how to do things correctly. It's money well
spent.
Finally, I have one special piece of advice just for
people who are considering their first Macintosh.
It's no secret that Macs are the most popular
computers in ad agencies, studios and printing companies.
Professionals in those companies use their Macs to
produce stunning design, photography, illustrations,
video, multimedia, web sites and more. And, by purchasing
a Mac, you'll take the first steps toward learning to do
some of those things yourself.
But, remember, the Mac is ONLY a tool. Owning a Mac
WILL NOT instantly provide you with artistic talent, a
good sense of design, prepress production skills, or the
knowledge of an experienced advertising professional. You
can't buy those skills in a silicon chip. ;-)